Not all members are the same – so how can thoughtful research and building personas help? This workshop will look at researching member experience, wants, needs and “pain points” to inform and craft their member journey. Presented by Simone Rosser, Member Experience and Insights Manager, Australian Council of Trade Unions, on Thursday, 14 May, 2020.
Access Resource
http://atui.imiscloud.com/ATUI/Library/member_journey_mapping.aspx
This resource is available to staff and officials of ACTU affiliate unions, and to access you will need to be logged in to the ATUI Learner Portal. If you’re an official or staff member of an ACTU affiliate union and don’t have an account, you can create one here.
